Frezfruta Jam Manufacturing Pte Ltd (formally known as Sinsin Jam Manufacturing Pte Ltd), Singapore’s very own jam brand and only local jam maker, has unveiled its new look for its range of fruit jams. As an integral part of Singapore’s history and culture, many Singaporeans grew up with fond memories of Sinsin Jam. In addition to its strong presence in Singapore, Frezfruta (Sinsin) Jam has also established a foothold in Australia and various parts of the Middle East.
To keep up with the changing times, Sinsin Jam had embarked on a re-branding campaign to raise the image of the company, so as to cater to a wider audience. This re-branding will also include a change of name to FrezfrutaTM to keep in line with its new image.
While we all know Frezfruta (Sinsin) for their Strawberry Jam and Orange Marmalade, did you know Frezfruta (Sinsin) Jam is the only jam maker in Singapore with Sour sop Jam? To cater to the unique taste buds of Asian consumers, Frezfruta (Sinsin) constantly concocts innovative jam flavors with the latest additions being Chempedak, Jackfruit and Mango.
While the jar containers remain the same, each jar of jam has been given a new ‘dressing’ this May, with enhancements to the labels to educate consumers. These include attractive images of fruits, clear and visible information on ingredients, nutritional information, bottle grammage and expiration dates, among others. Frezfruta (Sinsin) also highlights ‘Natural Goodness’ on its label, as it is proud to share the natural and wholesome nature of their jams.
“What’s inside the jars hasn’t changed.” Says Mr. S.Y. Tan, Frezfruta Jam’s Managing Director. “The taste and quality of our fruit jams are the same as before, but now our products adorn a fresh new look, a sign of the changing times. Hopefully, we can attract a new consumer segment which was previously not inclined to try Sinsin Jam.”
Established in 1968 in a small rented shop house, Frezfruta (Sinsin) has since moved to its current premises in Irving Place where fresh fruit jams are made daily. The company is also constructing a new factory in Malaysia to cater for larger demand.
Sinsin Jam products are available throughout major supermarkets in Singapore including NTUC Fairprice and Giant Supermarket and more than 1000 grocery stores island wide.